Colors can be divided into three levels: primary, secondary and tertiary colors. Introduction to Color Theoryīefore we delve into how colors connect to emotions, it is important to understand the basics of color theory.
Learn the basics of color theory and how to trigger emotional responses with your poster design by adding a layer of feelings through color, tones and hues. To help you stand out with your poster design and achieve the desired results among your target group with your printed poster marketing, Chilliprinting has compiled a guide to color psychology. Your color choices set the mood for your printed poster and are a complex, yet very accessible tool for evoking a whole range of emotions in viewers.
Through the use of different colors, you can direct the viewer’s eye, emphasize important aspects or information, and strongly or subtly influence the reaction of your audience. Color is an integral part of your poster design.
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